Integrate Salesforce with GoToWebinar
About Salesforce
Salesforce is a CRM service that provides access to all sorts of useful data by logging and collecting customer interactions, regardless of where they take place. Whether it’s a phone call, a website transaction, or a post on social media, Salesforce can offer instant customer data, which allows for faster, more informed decisions when running a business.
About GoToWebinar
GoToWebinar is a service that allows users to record, host, and present live and on-demand webinars. With GoToWebinar, users can expand their reach, get more qualified leads, engage customers, and capture useful contact information. Furthermore, since videos are available on-demand, users can use them to increase long-term ROI and create a big-picture brand experience.
Popular Use Cases
Bring all your Salesforce data to Amazon Redshift
Load your Salesforce data to Google BigQuery
ETL all your Salesforce data to Snowflake
Move your Salesforce data to MySQL
Bring all your GoToWebinar data to Amazon Redshift
Load your GoToWebinar data to Google BigQuery
ETL all your GoToWebinar data to Snowflake
Move your GoToWebinar data to MySQL
Integrate Salesforce With GoToWebinar Today
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Salesforce's End Points
Leads
Track valuable lead information like who your leads are, their contact information, where they were first met and their contact status.
Contacts
Store a contact’s name, mailing address and email, along with the date they were last contacted and the date they should be contacted again.
Accounts
Create an account for any business or person that it may be useful to track. hen, use that account number to integrate and track any other important information associated with that account holder.
Opportunities
Create an opportunity when there is a sale - or a potential sale - by one of your accounts. Then, connect them to leads, contacts, and accounts to provide analysis for how profitable certain business ventures and campaigns are.
Product
Track a product’s name, description and category. Then, use a product code to search for the product internally, track its progress, or incorporate new data regarding the product.
Campaigns
Track things like the budgeted cost and the actual cost of a campaign. Then, access fields - like how many leads were converted, new opportunities, expected revenue, etc. - that help you track how effective the campaign was.
Events
Schedule events that are designed to help a business develop customer relationships and keep track of logistical data. You can also track if this event is related to a specific lead, contact, or opportunity.
Custom Objects
Create objects specific to your company’s needs that better manage what types of data you collect from your interactions and data sources. You can either create a wholly new custom object in which you define all the parameters, or you can customize a standard object to better fit your needs.
GoToWebinar's End Points
Accounts
Use corporate accounts to create and access important information. For example, retrieve a list of webinars within a given date range or request a list of organizers on the account.
Attendees
Get a list of session attendees, collect poll answers, retrieve attendee questions, and more. Use this information to better understand the clarity and relevance of your content and to see how it has resonated with viewers.
Organizers
As an organizer, you can create, edit, delete, and launch webinars. You can also add co-organizers, which is especially helpful if you want to coordinate across departments or with another business.
Webinars
Collect any information that you might need about webinars: get current or historical webinars, retrieve audio information, collect webinar meeting times, gather performance statistics and more. Use this to understand and improve both webinar and campaign performance.
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